The website is the most important marketing tool for trade fair and congress organizers. Which sites are particularly inspiring? We’ve found 7 current examples.
A website plays a decisive role in the battle of gaining customers’ attention. This is where clients inform themselves, sign up and register for events, download exhibitor information or interact with each other. Almost all marketing activities lead sooner or later to their trade fair or congress website.
It makes sense then to look at benchmarks on how organizers put their website together to optimally reach their target audience. We’d like to wish you a lot of fun during this excursion into the web-world of trade fairs and congresses! Click on the images to get access to the respective websites.
re:publica, Berlin / Deutschland: The Digital Economy Community
Since early 2007, with ‘only’ 700 bloggers, re:publica has developed into one of the world’s leading events for the digital economy. re:publica now has over 8,000 participants and 770 speakers from 60 countries! In October 2016 the organizing company republica GmbH organized its first spin-off in Dublin.
The website succinctly states why someone should travel to the event in Berlin: this is where the ‘Digital Society’ meets! The comprehensive program is presented clearly, videos and visuals transport the emotional components of re:publica. The clear call to action is also great (buy tickets) and can be seen numerous times. This site should not only inform but also sell. That fits!
Epicurrence, Park City / Utah, USA: Lateral Thinkers Meet to Snowboard
Epicurrence in the USA calls itself the “Non-Conference”. And this is how the event is presented! In the Utah mountains, creative and lateral thinkers get together at a type of conference, but with snowboarding and skiing! This is a really different concept, and the website also breaks conventional frameworks.
The best user experience of the website can be had on smartphone or tablet, a clear mobile-first strategy. Its clarity couldn’t be better, but at such an event how emotional the whole experience is presented is almost more important. This is where the website particularly scores well.
Talent Day Medien + IT, Hamburg / Germany: Matching Young Talent with Companies
There are numerous job fairs in Germany. Clearly, in light of the current lack of specialist staff in many branches, companies fight for leading minds and contact potential employees very early in the game.
A particular example is the Talent Day Medien + IT event in Hamburg, directed at school pupils, students and post-grads. This starts already with the location selection (the CinemaxX cinema complex) and can also be seen in their web appearance. Very emotive, clear and naturally mobile-optimized – the target audience is particularly reachable via smartphone.
One particular feature is the matchmaking of job seekers with companies. This way, companies and job seekers can get in touch with suitable contacts before the event itself and therefore prepare themselves optimally. The whole project by the way is run on the Converve platform.
CeBIT, Hannover / Germany: Content at the Highest Level
The CeBIT has developed itself in the past few years strongly towards the clear direction of business-to-business target groups. This is also notable on its website. The CeBIT website has almost a magazine-like quality and is packed with interesting content.
Whether trends like artificial intelligence, drones, cloud computing, startups, virtual reality or the internet of things, the CeBIT website offers an overview of what is current and really whets your appetite for the trade fair!
inVOYAGE, Dubai: High-Quality Web Platform for Hosted Buyer Event
A comprehensive event on luxury travel needs to show through its web appearance what precisely it is about. With respective high-quality aspirations, the inVOYAGE in Dubai website competently presents itself as an event all about luxury incentives, meetings and events.
With a dedicated section, inSPIRE, the website presents outstanding destinations in a visually clean and very attractive manner. The event offers a mixture of presentations and 1-on-1 networking sessions. The ‘buyers’ are invited by the event organizer.
How it works and which criteria need to be fulfilled in order to be accepted as a hosted buyer is perfectly and simply explained on the website. The whole application process runs highly integrated into the inVOYAGE website. inVOYAGE also runs completely via the Converve platform.
Eventex, Dublin / Ireland: Test lab for Event Managers
Eventex is an event for event managers – a test lab where new event formats and communication concepts can be tried out. The program doesn’t follow the classic schedule, rather consists of a mixture of masterclasses and so-called Mash Sessions in which lessons learned from parallel masterclasses can be shared with all participants.
The website offers an overview of what event managers can expect in Dublin and how the whole event is designed. A very successful appearance!
SXSW, Austin / Texas, USA: Festival and Conference Merged Together
Since 1987, the creative people of the South by Southwest (SXSW) get together once per year in Austin (Texas) at the event that originally started off as a music and film festival. The SXSW is now one of the leading events for the digital and creative economy and has even been honored with a visit by President Obama.
The challenge for a website of such a mega-event is presenting the volume of parallel events clearly and at the same time emotively. This is done optimally by their event organizers!
Great trade fair and congress websites these days offer a combination of:
- High-quality content that wets the appetite for the event
- Attractive layout that offers a first-class mobile experience
- Useful services for visitors and exhibitors (e.g. Matchmaking)
- And a clear direction towards conversion, i.e. the sale of tickets and generation of visitors.
Let us get in touch and tell you more about which advantages are available for you by using the Converve platform in getting your website up to date!