Ad Agency Boss Russ Lidstone Appointed as CEO of WRG. The former chief executive at advertising firm Havas Worldwide has been appointed the new CEO in order to bring a ‘new dimension’ to the agency.
He has been credited with the integration of PR, digital and advertising during his 6 year stint as CEO of Havas Worldwide and to add to this he has been credited with evolving their social and SEO capabilities.
Chairman of WRG, Ian Plummer stated, “We believe Russ is the right person to lead us onto the next level. He has an enviable track record and brings not just the experience of running an international agency and leading blue-chip organisations, but a genuine enthusiasm and ambition to WRG; the sort that will appeal to existing clients and a whole host of new brands and businesses that are looking for gold-standard comms.”
Russ Lidstone has commented that, “It’s a privilege to take the reins in what for me is the dream job at such an incredibly exciting time in the experiential industry, with more brands now looking towards using immersive creativity to drive engagement. The work WRG is already doing in this space, as well as its plans to innovate, is breaking down the walls of traditional comms.
“My priority in the first few weeks will be to listen, meet as many of WRG’s existing clients as possible and visit our key offices in Asia, the US and Europe, as well as exploring new client opportunities.”