America Express Forecasts Strong Event Sector Growth Throughout 2016
American Express has released its annual Meeting and Events Global Meeting Forecast for 2016. Their forecasts have predicted, “positive economic trends combined with the global expansion of companies will drive continued growth for the meetings industry in 2016. Across all regions, the number of training and internal meetings is expected to experience high levels of growth as companies continue to invest in bringing their employees together for face-to-face meetings.”
Over the last year there has been an increase in capacity at event venues. Hotels are expected to continue this trend across 2016. The report goes on to look at the three areas of interest for event planners, these include: incentives, compliance and event technology / social.
Senior Vice President and GM for American Express Meetings and Events stated, “The resurgence of meetings and events over the past few years has allowed meetings professionals to demonstrate the strong value that face-to-face meetings continue to offer globally,”
In N.America there is expected to be across the board growth in all types of events in all sectors, with event attendee numbers expected to increase significantly.