LATEST ARTICLES

Gateway Exhibit Services Rebrand

Gateway

Gateway, formerly known as Gateway Exhibit Services, underwent an extensive rebranding effort to better align with the company’s structures, services and solutions offerings. As a full-service exhibit house and experiential marketing agency, Gateway continues to be an industry leader in providing first-class, custom trade show exhibit structures, services and experiential marketing solutions. “Our primary focus as a company is to provide...

2018: Event Industry Forecasts – Increased Confidence and Competition

Event Industry Forecasts

The global events industry is expected to have optimistic growth prospects for 2018. The driver for this is increased competition in the supply chain for share of the market, consolidation by buyers and increased levels of investment. The findings were laid out in the 2018 Global Meeting and Events Forecast from American Express Meetings & Events Similar to 2017, event...

Event Matchmaking at Career Fairs

Event Matchmaking

Career fairs are perfect platforms for establishing contacts with potential employers. How does the TALENT DAY Media + IT in Hamburg use event matchmaking technology to do it? Getting to know each other personally is still very important even in the internet age, especially when it is your future employer. Young people want to first orient themselves before applying. Do I...

How we can help SMEs to succeed in Trade Shows

Trade Shows

Seeking for business development and global trading access, companies put a lot of efforts they could enter and succeed in trade shows. And it is frequent, trade shows are time-tested and traditional move that connects target audience with direct communication. No one wants to reject it. However, facing with some boundaries (investments, time, distance…), companies see it as a risky...

Why Should Your Exhibitors Use a Exhibition Matchmaking Tool?

Exhibition Matchmaking

Matchmaking Services professionalize the exchange between exhibitors and trade fair visitors. Why should an exhibitor take part? How can you as an event organizer best motivate your exhibitors to do so? Exhibitors always need to justify their participation in trade fairs with facts and figures. It is decisive how many leads are generated and their respective quality – as it...

Traditional Expo vs Virtual. NO! It works together

Exponeer

Over the years, participation in trade shows, fairs was on the top for global promoting, for access to partnership and trends following. How it is now? We are all witnesses how internet power ruins traditional business. Obvious, it affects exhibitions industry as well. To sense a synergy model in this case, it is quite challenging, but really promising. Let’s...

Conflict Management at Events: How do I deal with difficult customers?

Conflict Management

In the hectic event, trade fair and congress business, the pressure is on and can sometimes get emotional. How should event managers best deal with upset customers? Whether justified or not, those of us who work in the service provision sector will have to deal with difficult or upset customers at one point or another. This is particularly true of...

More Team Productivity With Podio

Podio

E-mails and Excel no longer suffice in managing event team collaboration. Here at Converve we use the Podio tool – find out here why and how. There are many possibilities to organize communication in event organizing teams. E-mail is still far from dead, with some companies increasingly moving more towards messenger services like e.g. WhatsApp. However, e-mail and messenger services have...

5 Event Technologies That Are Becoming Trendy

event technologies

Each year new technologies make their way to the world and with these tech innovations come a lot of opportunities for event planners to incorporate them. Such technologies provide the bulk of opportunities for planners to give their events a tech-savvy and cunning touch that not only defines the interest of the planner in technology but also helps in...

How to effectively use Social Media to Promote Events

event news

Organizing a corporate event is not a piece of cake and what adds to the troubles is the promotion of that event. To reach your target audience is not as easy as it seems. But today social media makes it simple for us, and to use this opportunity is an art. The effectiveness of promotion through social media spreads...