The North and Leeds See Strong Growth In Visitors

A recent STEAM survey which looks at the economic benefits and impact of the tourism industry in the UK has recorded an increase in the number of visitors to the North of England. It has also singled out Leeds as a major part of the growth. The Yorkshire City has seen an increase of 5.3% in visitor numbers from 2013, with a total of 26.21 million tourist visitors. It’s hoped that this increase will continue further with day visitors increasing by 4.7% and and over night stays growing by a whopping 12.5% over the coming year.

The figures were announce by ConferenceLeeds and VisitLeeds. The city has benefitted over the last couple of years from their award winning First Direct Arena, recent sports events such as the Rugby World Cup, Tour de France and Cricket. It’s believe that the visitor economy contrbutes in the region of £501 million to the local economy.

Leader of Leeds City Council, Councillor Judith Blake, said of the report that, “We know Leeds is a welcoming city, but these figures show the wider appeal to visitors coming for a leisure break or staying here on business. We have built up a fantastic reputation for hosting world-class events that people come from far and wide to enjoy. Tourism like this has a significant impact on the Leeds economy, helping to create and sustain jobs for people who live here. We hope to really build on this with the bid for the European Capital of Culture in 2023, to ensure the city remains one of the most sought after visitor destinations in the UK.”

Head of ConferenceLeeds, Jennifer Young, said that, “This year’s results are a true testament to the ongoing collaboration of city stakeholders that takes place throughout the city. We work hard on creating bespoke conferences in order to leave a lasting impression on organisers and delegates; with the overall aim being to convert business tourists into leisure tourists and drive repeat visits to the city. Having already held several large-scale conferences in the city this year, and with several more in the pipeline, we’re excited to see Leeds go from strength to strength.”