Singapore Events Association (SACEOS) Change Leadership

The Singapore Association of Event Organisers (SACEOS) have recently made two new executive appointments, Anita Tan has become the director of events and sales effective November 21 and Shirlena Soh has taken on the role executive director starting now.

Shirlena Soh who has joined was recently Director of Business Development for the Human Genome Organisation International. She will be given the responsibility for growing the associations financials and also providing leadership within the organisation.

Anita Tan who previously worked as Chief Operating Officer at Natas will be taking on the role of marketing and promoting SACEOS events including their annual MICE forum meeting.

Event organiser Upper Street Events has taken on 5 new events with the purchase of Escape Events. The new event to be joining their portfolio include: three Cruise Shows, the Adventure Travel Show and the Historic Automobile Fair. Upper Street Events now run 25 consumer exhibitions and shows.

MD of Upper Street Events, Paul Byron said of the acquisition that, “We share similar values, culture and a clear focus on delivering best in class passion-led events. The Escape events have a loyal and very well targeted visitor base and strong support from the market place. “There is also excellent opportunity to utilise the Upper Street database and marketing platform to extend the reach of the shows and enhance return on exhibitors’ investment. By attracting a mix of well-informed and knowledgeable, returning and new visitors, we can create even more vibrant and successful events, and we look forward to accelerating their growth.”