Brisbane Targets Business Events as Key to Growth. The economic growth of the city was recently planned out in a government plan, The Brisbane 2022 New World City Action Plan. The key development strategy will focus on the next 7 years of growth, with business events playing a major part in reaching the stated aims.
The strategy recommends that the city win more conferences with a goal of 40 international events per year and an overall target of 50,000 delegate days by 2022. On top of this the city is vying to be named as one of the International Congress and Convention Association’s (ICCA) top 50 cities to host events in the world
The Mayor of Brisbane, Graham Quirk said of the proposals, “Brisbane’s world city ICCA ranking has averaged 76 with 32 conferences annually over the last five years and we really want the city to strive to attract more business event delegates which will mean increased support for our hotels, services and venues.”
Rob Nelson from Brisbane Marketing discussed the end goal of the project by stating that, “Business events are considered a high-yield sector with delegates spending on average five times more than an average international visitor and 46 per cent of them enjoy pre- and post-event tourism opportunities,”