This week we’re interviewing Julien Rio from myfairtool with their take on the event industry. Hope you enjoy:

Q 1. What is it your company does? How are you better than your competitors? What’s your USP?

A. We provide a solution for companies participating in trade shows to maximize their return on investment. myfairtool is unique in the sense that it is a one-stop digital solution: we help exhibitors plan & budget their event, capture leads from their booth, send instant follow-up email, convert prospects, monitor their results and insure their ROI.

When you look at trade shows, there are the best possible place to encounter new customers and generate new business. Yet, there are also the most expensive marketing/sales activities there are. Statistics show that 39.2% of B2B marketing budgets are sent on exhibitions. With such a huge investment companies MUST insure  & measure proper return of investment. This is where we come in.


Q 2. Where do you see the event market heading in 2016 and why?

A. The event market is 15 years behind when it comes to technology. Wifi is still incredibly weak and expensive on most exhibitions and people still largely use pen&paper solutions for capturing leads.

2016 will be a game changer for the industry. Some large events start showing the way with free quality wifi and others will have no choice but to do the same to remain competitive.
Companies used to ask their senior executives to be on the booth but the trend seem to change – more and more can you see these new generations invading trade show floors with their smartphones in hand – this is the future and that is where we are going.


Q 3. What new innovations or product launches can we expect from your company?

A. We have just launched a trade show dashboard for companies to monitor their progress: number of leads collected, follow-ups, conversions, cost per lead, team members individual efficiency, return on investment, it is all there.

We have also recently launched a budget planner with tips and recommendations at each step of your exhibition preparation.


Q 4.What do like most about the event industry? what do you find most challenging about the industry?

A. This industry is incredible because it is a mix of the newest products, trends and tech on the market displayed the old fashioned way.
It is also an industry that will keep growing – the Hong Kong exhibition industry enjoys a year on year growth of 10% – because people NEED it. Touching the product, watching a live demo, asking direct questions… these are things the internet, a brochure or a phone call can’t do. That is why the event industry will keep growing for the years to come.


Q 5. Where do you see your company in 5 years time? Where do you see the event market in 5 years time?

A. We are growing with this industry, trying to always stay one step ahead. 5 years from now the event landscape will have changed a lot. People will no longer wonder about the quality of internet they will get on their booth – they will assume the internet will be incredible. Exhibitors will no longer waste tons of pen & paper to take notes – they will be using solutions such as ours to capture leads from their booth.

The whole process of preparing a show and following-up will have evolved and will integrate technology at every step. myfairtool will be leading these changes.


Q 6. If you could give one piece of advice to anyone starting out as an event professional what would it be?

A. Read, read, read. You think you know, but you don’t.

Organizing trade shows and exhibitions is so complex that even after years of experience I still need my checklist to make sure I’m on track. Have a list with you – there are a million small details you need to think about. Read what experts say and advise and make up your own mind about what you should be doing.


Q 7. What else do you want to tell the event community about yourselves?

A. There couldn’t be anything more important than getting return on investment and that is precisely what we help you do. You can use myfairtool for free, so why not give it a try?