MICE Meetings Incentives Conferences and Events. This is the catch all term used for the collective event industry globally. Although critics have stated that the term may be too simplistic a way to define the event industry due to the broad nature of events. It is however still the main phrase used globally to define the event industry and it is likely to remain so for the foreseeable future. The industry can be defined as a type of tourism in which large groups, usually planned well in advance, are brought together for a certain purpose. Travel related industries are sometimes included within the MICE industry.
There are numerous events held globally for the event industry. These locations are often bid on by specialized convention bureaus which have been specifically setup to win new events and tourism to their city or country.
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